The answer is simple. A shoe store relies on local traffic for its market. The Mandolin store does 80% or more of its business over the Internet. Stop by and visit Brian or Dennis at the Mandolin store on West Wickenburg Way. Dennis had the business in rural Ohio and moved it to Wickenburg. He is a creative businessman doing a great job marketing to a very small and unique group of customers. People who want his product will buy on-line, over the phone, or travel many hundreds of miles to feel, hold, and play his instruments. Trust me, he will bring a lot of people into Wickenburg to shop at his store. Other creative business people will make friends with Dennis, capitalize on his success, and figure out a way to get those new Wickenburg visitors into their businesses.
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