The other day I talked with a friend who had a bad experience with a local business. To hear his side of the story, the business was all wrong. I’m sure there is another side of the story and that’s why I will not go further here. The important thing to remember is not the merits of this situation, but how much damage it can do to the business regardless of who is right. Today consumers have many outlets to express their side of a problem and they can do huge damage. It isn’t fair to the business that has relatively little chance to defend such an attack. But regardless of fairness, this example proves the importance of not getting “crosswise” with a customer.
Recent Comments