Business success is simple

There are really only two things an organization needs to accomplish to be successful – serve the customer well and do it in an efficient manner.

The problem is that this truth is simple but not easy.  Serving the customer well is not easy when you are faced with the unpredictability of employees and customers.  You can do 99% of your job correctly, and just one misstep can cause your reputation to be severely damaged. Being efficient is not easy with rising health care, legal, insurance, and other overhead items. 

But, still it is important for a business owner to spend his or her total effort and concentration on these two items.  Do them well and you will be profitable.  Do them poorly, and you are destined to fail.