I set up this business blog because I realized that the domain name was available and I should be the one to pick it up. I then figured that putting up a blog was a good way to keep it. What I didn’t realize that the blog is the “2,000 lb. gorilla that needs to be constantly fed.”
Consequently, I fell down in the feeding and haven’t posted any new stuff. Well, some things have changed. As the “Business Advocate” over the past several years I’ve been privileged to serve the Wickenburg speaking pro-business through the Wickenburg Sun.
As many know the newspaper business has suffered, and the Sun as taken its share of licks. Consequently, my position had to go. I certainly understand. I’m a contractor. The permanent employees come first, and the outside people have to go first. That’s good business.
So, lets make a little lemonade out of the lemons. I’m still committed to my pro-business stance and will be proud to put forth it’s views. But, I have to be paid by the businesses that hire me rather than by the paper. So, simply put, I’m happy to serve as your “publicity agent” where I’ll help you manage the news. That should look like doing some serious planning and writing news pieces that put you and your business in the best light. In addition, since I’m working for you, you get to proof the article and have a huge amount of input about what you are saying. I know the people at the paper and believe that I have a good chance of getting things in.
The key is managing the news. Professional organizations don’t rely on the media to put out their best look. They rely on their professional media representatives to help them manage the news - to put the best spin on whatever is happening. These professionals will also work hard to keep you in the news in a positive way.
What to try? Please give me a call at 928-671-0320.
Recent Comments